The chart above came from a member of the Anchor team, who realized that the episode in question had some sound quality issues and an introduction that wasn’t as put together as the rest of her show. Then try listening to the episode and see if you can understand why your audience is dropping off so quickly. If you run into a similar chart, take a look at your other episodes to see if this is an isolated event or a recurring trend. This episode shows a steep dropoff in the beginning and short average listening time of about 10 seconds. Everyone’s podcast is unique and not all retention curves will look like the ones below, but by understanding some common trends in episode performance, you can take more informed measures to improve your podcast and make each episode better than the last. Here’s a closer look at some example data to help you interpret your own analytics and create actionable insights about your show. When Anchor introduced episode drop-off charts based on Spotify listening data, podcasters were finally able to discover the granular behavior that occurs after a listener presses ‘play.’ Episode drop-off data is the key to knowing which episodes and segments held your audience’s attention and where people stopped listening, so you can make strategic decisions about your content and learn not just how your content is performing, but why it’s performing the way it is. On top of that, download counts don’t do much to pinpoint whether your new ad read or episode introduction made a positive or negative impact on your audience. There’s a crucial difference between someone who listens for two minutes and someone who sticks around for the entire episode. This info can be helpful at a high level, but not all plays are created equal. Most podcasting platforms measure listenership in download counts. It can be tough to know how many people are actually listening to your episodes at any given moment, let alone which segments are keeping people engaged. Trying to improve your podcast usually involves a lot of guesswork and uncertainty. Now that Anchor’s podcast analytics includes episode drop-off charts metrics Spotify, here’s how to use the data to keep listeners engaged and grow your show.
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